Client: Carson-Dellosa Education
Project Goals: Bring project character to life
Role: Motion DesignerÂ
Tools: Photoshop, After Effects, and Illustrator
Role: Motion DesignerÂ
Tools: Photoshop, After Effects, and Illustrator
During my free time at work, I embarked on an exciting endeavor to bring a logo to life through animation. The talented art director on our team had designed a captivating character named "Cleve" for the Be Clever Wherever product collection. Drawing inspiration from the clever essence of the character, I crafted an engaging animation that showcased its personality and charm. This animated logo became an integral part of Carson's marketing presentation, adding a dynamic and captivating element to their promotional efforts.
By leveraging my animation skills and understanding of the character's design, I breathed new life into the logo, creating a visually captivating experience. Through fluid movements, clever transitions, and thoughtful design elements, the animated logo effectively communicated the essence of the Be Clever Wherever collection.
I am proud to have contributed to Carson's marketing efforts by creating an animated logo that captured the spirit of Cleve and resonated with their target audience. This project exemplifies my passion for animation and my ability to enhance branding through dynamic visual storytelling.
